This Denver bar is located in RiNo Art District and has one of the largest patio spaces in the city. Improper City boasts a quality coffee shop and free work space during the day, but becomes one of the busiest bars after 5pm. In addition, they host some of Denver's favorite and best tasting food trucks.
King Lion provided Improper City with a complete package of COVID materials to ensure a safe return to business for both patrons and staff. We designed a large standing sign to educate patrons before entering the property on basic rules and guidelines. Information table tents, door signage, and an A-Frame sign were created to further enforce the COVID guidelines in more depth and offer numerous entry points for those standards around the space. Due to COVID guidelines, reuseable menus are a thing of the past. We worked with Improper City to create branded QR codes linked to an attractively designed mobile menu for quick and easy accessibility.
Improper City had the unique issue of having unaware foot traffic walk through the alley between their larger patio space, and the back doors of the internal space. King Lion's solution was a large vinyl sticker with descriptive call-outs and an arrow point down to the doorway, signalling that this was an entrace to a space offering coffee, co-worker areas, beer, cocktails, and food trucks. King Lion also had the opportunity to work on a metal tri-sided hanging sign to indicate the bathroom hallway.
King Lion worked on Improper City's mobile menus, as well as, internal TV menu slides for those still interested in order from an educated bartender. These slides were split into 3 pages; draft beer, wines/cans, and cocktails. In addition to the menu solutions, King Lion has created numerous templates for Improper City's social media presence including, Food Truck schedule, Instragram Story Highlights, and event-based call-to-actions.
Improper City was in need of various print-based designs, most printed in-house on a common office printer. Other designs were printed off-site and allowed for a more robust design concept. King Lion helped Improper City with business card creation, Pint Club Membership cards, and drink menus. Improper City also required various internal posters to enforce rules, such as "No Alcohol Beyond This Point" signs and Pet Signage. We also worked to design Monthly Calendars for patron engagement in reoccuring internal events and event posters for larger event offerings.
